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From “Made-in-China” to “Sold-in-China” – The changing face of Chinese consumers

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Maggie Yang is a young editor working at a Chinese state-owned media company in Shanghai. After a holiday in Europe last year, she fell in love with shopping in Europe. “It is so cheap to shop in Europe (compared to the products from the same brands and quality available in China)… Luckily there are so many shopping Apps in China allowing us to buy products directly from European shops, or to get products from European origin.” Maggie says.

8 Facts You Need to Know About Chinese New Year

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Chinese New Year, also known as Spring Festival, is the most important festival in China and among Chinese communities all over the world. Like all the other festivals, Chinese New Year has its own specialties and traditions, also interesting phenomenon happening only during this festival. Goglo summarized 8 facts that you have to know about Chinese New Year.

How to tap into Chinese market: the complete list of marketing channels in China part 2

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In the previous article, I have introduced the Push Channels of marketing in China, both online and offline. And in this article we will zoom in on online/internet marketing, and introduce a popular and effective method of digital marketing: Community Marketing, namely to raise brand awareness and promote products/services among online communities in the internet world of China.

How to tap into Chinese market: the complete list of marketing channels in China, part 1

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You have an excellent product/service that you want to sell to China? Or you just simply target to attract more customers/purchases/investments from China to your companies/shops/projects in Europe? The first thing that most people could think about is to go to China physically, rent an office there, recruit some local staff (who are no longer cheap), which could work, ONLY if you have millions of euros ready to be spent, like a fashionable Chinese name “tu hao” (土豪, nouveau riche).

How to Create Wechat Official Account

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China‘s internet population in 2014 hits 649 million, 86% on phones, which is almost the total population of Europe. However, there is no Google, no Facebook, no twitter, no YouTube, … How do you reach these “netizens” then? At Goglo, our local talents can help you to identify the right target group, select right local social media, and efficiently engage your target group within these platforms. Today we will introduce one of the most popular social media in China: Wechat.

In this article, we will start with introducing Wechat, Wechat Official Account, and how to apply for a Wechat Official Account for your organizations.


Pave Your Way to Online China

Goglo is simply your best partner to be in China and lead you a fastest way to reach your target market and customers through professional online marketing strategies and initiatives.